Why "Agency for New Media Karlsruhe", actually?
There are indeed more common terms than "Agency for New Media". For example, we could have called ourselves advertising agency or internet agency. Why did we choose "Agency for New Media Karlsruhe"? At the time 48DESIGN was founded, we stumbled upon statistics saying that one of the most hated professions in Germany was that of advertising professionals, especially "employees of an advertising agency". According to current research, advertising agencies are still appearing in 2019 in various statistics on the prestige of professions. […]