Website Relaunch
For the printing company Heinzmann Druck
Switch to WordPress
48DESIGN had already been using the services of Heinzmann Druck as a regional print shop for its customers' print products. Now it was time to bring back the know-how in web design and web development. The task was to replace the proprietary content management system of the old site with WordPress in order to be able to make adjustments to the website more quickly, easily and flexibly. This also laid the foundation for a store based on WooCommerce. Although the web design was largely retained, there were many small optimizations and modernizations.
Client
- Heinzmann Druck GmbH
Media
- Web
Links
Services
- Webdesign, Programmierung, CMS
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SEO content made even easier
In order to offer search engines a higher ranking incentive, among other things, the old website already contained a section listing all products and services. This list, which was designed as a glossary, had to be created manually and sorted alphabetically. To simplify matters, this section is now generated dynamically. This allows Heinzmann Druck to concentrate on the actual content. Even synonyms are now taken into account and automatically assigned in order to avoid "duplicated content", which has a negative impact on search engine rankings.
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